The key is to understand how these strategies can be employed so that you can determine what’s most effective in your situation.

Not every principle will be applicable to a given epidemic, and similarly, not every messenger will be effective. Employing the Law of the FewĪs Gladwell illustrates with his varied examples, social epidemics take many forms - from fashion crazes to rumors to crime waves - and each calls for a unique combination and application of the three principles he discusses. This natural ability makes Salesmen particularly skillful at influencing people’s emotions and thus persuading them to join a movement. Salesmen are masters at not only matching conversational rhythms, but drawing people into their own rhythms and setting the tone for the interaction. The better your conversational harmony with someone, the more connected you feel to them. People naturally fall into a conversational rhythm when they talk, subconsciously matching speech cadence, tone, and volume. Nonverbal communication - including facial expressions, tone of voice, eye contact, and body language - have a powerful impact on us, even when they are so subtle that we don’t notice them. Plus, Salesmen instinctively know how to use nonverbal cues to reinforce their power of persuasion. Salesmen have the right words plus an inherent energy, enthusiasm, charm, and likability that makes people want to listen to them. They do not merely store and share information Salesmen want to convince you to follow their advice. Salesmen are the people who pitch the idea or message behind an epidemic and persuade people to jump on board.

The tipping point malcolm